Corporate Social Responsibility

POPULAR is committed to making a positive difference in the communities we serve through our “POPULAR Cares” corporate social responsibility initiatives. Throughout the year, we carry out a range of meaningful campaigns focused on supporting those in need, enriching education, and inspiring a love for reading across Malaysia. Together with our customers, we strive to create a better and brighter future for all.

Ramadan @ POPULAR

Kempen Ramadan @ POPULAR merupakan inisiatif tahunan yang diperkenalkan sejak tahun 2010 hasil perbincangan bersama wakil penerbit berhubung hasrat POPULAR untuk menyumbang kepada masyarakat. Kempen ini bertujuan menggalakkan budaya membaca dan amalan beramal sepanjang bulan Ramadan, serta mengajak pelanggan melakukan kebaikan melalui pembelian yang menyumbang kepada badan kebajikan terpilih di seluruh Malaysia. Sehingga kini, kempen ini telah berjaya menyalurkan sumbangan kepada 327 buah rumah kebajikan di seluruh negara.

HOPE for Reading

Launched in 2012 by Sin Chew Daily with the support of POPULAR, the HOPE for Reading project is now in its 14th year. This charitable initiative aims to provide quality reading materials to children in rural areas while nurturing a lifelong love for reading.

Each year, both parties collaborate to develop charity items for sale at BookFest @ Malaysia and selected outlets. All proceeds are fully channelled towards purchasing books for underprivileged children, as well as enriching school and community libraries with diverse and meaningful reading resources.